Hot in here

Most of the interesting stuff I see comes from ads. Prolly cause ads come to me, as opposed to books, movies, art exhibitions, concerts, and so on.

The effect used in this live outdoors ad is an old one (first instance i recall is from nightmare on elm street) but it’s still superduper, imho.

I got this off of reklam.feber.se which is a Swedish site that covers ads and commercials. (i think Bonniers — the largest media group in Sweden — bought them out a while ago, but they still try to be cool kids and manage it most of the time).