{"id":5861,"date":"2014-06-15T14:15:14","date_gmt":"2014-06-15T13:15:14","guid":{"rendered":"https:\/\/monocultured.com\/blog\/?p=5861"},"modified":"2014-06-15T14:15:14","modified_gmt":"2014-06-15T13:15:14","slug":"creating-brand-report","status":"publish","type":"post","link":"https:\/\/monocultured.com\/blog\/creating-brand-report\/","title":{"rendered":"Creating brand report"},"content":{"rendered":"<p>Following up on last weeks foray into my customisation of a nice invoice template, where I bought a new domain just so that the email address would take up less space in the design, I set up a new Koken install on said domain. Behold, <a href=\"http:\/\/www.pozar.se\" title=\"Pozar.se homepage\">pozar.se<\/a> is now an empty sheet onto which I will pour my <em>professionalism<\/em> and coherence. Which frees this blog up for even more random stuff, allowing me to <em>really<\/em> let loose.<\/p>\n<p>My temporary employment at Akademin Valand is drawing to an end, and seeing as I&#8217;m joining the precariat once again I found it prudent to get a proper portfolio site up and running. Thus the <a href=\"http:\/\/www.pozar.se\" title=\"Pozar.se homepage\">pozar.se<\/a> site. I&#8217;m rather temperamental when it comes to putting together samples of my work. Consequently, I&#8217;ve so far put up nothing.<\/p>\n<p>My reluctance is partly based on my uncertainty of what it is I <em>really do<\/em>. For the past fifteen or so years during which I&#8217;ve slid from unpaid creative work alongside paying menial work, to paying creative work, I&#8217;ve had a devil of a time coming to terms with what constitutes &#8220;work&#8221; and &#8220;title&#8221; and &#8220;profession.&#8221; I&#8217;ve joked about creating a &#8220;professional dilettante&#8221; calling card many times, but haven&#8217;t done so although the title would fit. (Most people I tried it on don&#8217;t know what a &#8220;dilettante&#8221; is so I end up having to explain it and come of as a &#8220;professional dilettante <em>jerk<\/em>&#8221; instead.)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/monocultured.com\/blog\/wp-content\/uploads\/2014\/06\/snow_bastu.jpg\" alt=\"\" width=\"2000\" height=\"1309\" class=\"alignnone size-full wp-image-5862\" srcset=\"https:\/\/monocultured.com\/blog\/wp-content\/uploads\/2014\/06\/snow_bastu.jpg 2000w, https:\/\/monocultured.com\/blog\/wp-content\/uploads\/2014\/06\/snow_bastu-640x418.jpg 640w, https:\/\/monocultured.com\/blog\/wp-content\/uploads\/2014\/06\/snow_bastu-1500x981.jpg 1500w, https:\/\/monocultured.com\/blog\/wp-content\/uploads\/2014\/06\/snow_bastu-100x65.jpg 100w, https:\/\/monocultured.com\/blog\/wp-content\/uploads\/2014\/06\/snow_bastu-862x564.jpg 862w, https:\/\/monocultured.com\/blog\/wp-content\/uploads\/2014\/06\/snow_bastu-1200x785.jpg 1200w, https:\/\/monocultured.com\/blog\/wp-content\/uploads\/2014\/06\/snow_bastu-846x553.jpg 846w, https:\/\/monocultured.com\/blog\/wp-content\/uploads\/2014\/06\/snow_bastu-1184x774.jpg 1184w, https:\/\/monocultured.com\/blog\/wp-content\/uploads\/2014\/06\/snow_bastu-1234x807.jpg 1234w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>But this is reflected in how I understand myself. I <em>do<\/em> do commissioned photography, but it&#8217;s not all I do so I feel a bit disingenuous when I present myself with a profile which is exclusively focused on my photo and editing experience. This blog is probably a better reflection of what I do, especially when someone reads more than the first couple of posts, but what kind of image is that? When the practicality of &#8220;getting work&#8221; meets ones requirement to &#8220;be truthful&#8221; I lean towards the latter to the detriment of legibility and focus.<\/p>\n<p>Possibly it&#8217;s best to be &#8220;true enough&#8221; or at least &#8220;not lie&#8221; when it comes to these things &#8211; if I select the works I believe speak to my strengths and showcase them as best I can, it&#8217;s not untruthful; it&#8217;s just very omissive. Could it be this is what is known as being &#8220;professional&#8221; and that I&#8217;m just late to the game? It would be in line with other blank spots I&#8217;m constantly discovering in my personality and behaviour.<\/p>\n<p>Perhaps I ought just to ask some friends in the business to help me style a portfolio? Talk to some photo buyers who could actually help determine if I should pursue this or not. If I&#8217;m uninterested in something I do a half-assed job of it, but perhaps I&#8217;m just not good enough to do the projects I&#8217;d actually be interested in, which would give an indication of what I&#8217;d need to do to get there. Too often I assume that it&#8217;s a question of <em>will<\/em> to accomplish something, underestimating the value of skill and experience, and so it can be liberating to learn that what I&#8217;m doing is trite garbage; it gives you a direction and a goal, and hints at a roadmap you could follow to become better, more interesting, more serious and fun.<\/p>\n<p>Ok it&#8217;s settled; I&#8217;ll get in touch with some image editors and ask their advice and judgement. It goes up on the list next to &#8220;learn soil analysis&#8221; and &#8220;design an origami box for the drone pin&#8221;, but before &#8220;learn the trombone like Antoine in Treme&#8221; and circle back to it once I&#8217;m officially unemployed\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following up on last weeks foray into my customisation of a nice invoice template, where I bought a new domain just so that the email address would take up less space in the design, I set up a new Koken install on said domain. Behold, pozar.se is now an empty sheet onto which I will &hellip; <a href=\"https:\/\/monocultured.com\/blog\/creating-brand-report\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Creating brand report<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[279,546],"tags":[517,1888,66,551,1890,1872,1603],"class_list":["post-5861","post","type-post","status-publish","format-standard","hentry","category-photography","category-projects","tag-ambition","tag-art","tag-career","tag-list","tag-photography","tag-professionalism","tag-todo"],"_links":{"self":[{"href":"https:\/\/monocultured.com\/blog\/wp-json\/wp\/v2\/posts\/5861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monocultured.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monocultured.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monocultured.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/monocultured.com\/blog\/wp-json\/wp\/v2\/comments?post=5861"}],"version-history":[{"count":8,"href":"https:\/\/monocultured.com\/blog\/wp-json\/wp\/v2\/posts\/5861\/revisions"}],"predecessor-version":[{"id":5873,"href":"https:\/\/monocultured.com\/blog\/wp-json\/wp\/v2\/posts\/5861\/revisions\/5873"}],"wp:attachment":[{"href":"https:\/\/monocultured.com\/blog\/wp-json\/wp\/v2\/media?parent=5861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monocultured.com\/blog\/wp-json\/wp\/v2\/categories?post=5861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monocultured.com\/blog\/wp-json\/wp\/v2\/tags?post=5861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}