On my way to work I saw this ad for an online dating service.
The copy for the ad seems poorly thought through: “Too late! He’s already taken” (“Försent! Han är redan upptagen”). I guess that the reaction they are looking for is -Oh noes, I have to get someone while I can!, but if you’re feeling lonely and therefore might be looking for someone to date, the slogan is more a taunt and a slap in the face; -Yes you are alone, and this guy I found online is taken as well, so you better get used to being a lonely loser, you loser.