The work of art in the age of mechanical reproduction. Part 18: Epilogue

Part 18 covers the epilogue of Walter Benjamins 1935 essay “The work of art in the age of mechanical reproduction.” It’s the longest part of the text, so I encourage you to warm your wrist up, and maybe consider a short break in the middle. As usual, we’re using the Andy Blunden version of the essay which you can find through Wikipedia (Although you know this already, since you’ve done the previous tutorials, right?)

With this, this course on how to write art theory comes to an end. I’d like to thank you for your patience and perseverance, and I hope that you feel it has been time well spent. Hopefully you’re more confident in your ability to write art theory, and I wish you good look in your future endeavors, be they professional or private!

Don’t hesitate to get in touch if you have questions or comments regarding this or any other episode, or would like some advice on how to further hone your writing skills.

Proof of value

I’m learning to do silkscreen printing again, and I’m making all the mistakes one would expect; I Overexpose the film, don’t dry the mask properly and forget to harden the emulsion. Too much paint or too little; Too much pressure or too little. And I’m ordering paper samples like there’s no tomorrow.

As much as I look away with poorly hidden mirth when Jan is espousing the merits of one balsamico over another, I’m at the moment hip deep in primers on paper, absorption and paint. So where he has discerning taste buds, I have rough fingertips and Wikipedia. Slave to the geek within.

A month or so ago I became a member of KKV, a workshop for artists doing craft. There are welders, carpenters, printers and potters, and most of them are seriously dedicated to doing stuff by hand. They make me nervous, because I feel like a self-conscious cynic among optimists. This whole thing with materiality, and the high value of craft, sneaks up on me every once in a while. People at KKV talk about stuff as if the stuff was what mattered and not the social interpretation of the stuff.

Because we’re such tactile and fundamentally primitive creatures, it’s easy to understand this drive to interpret ones surroundings directly, and project meaning (and value) onto them so literally. Feel the grain of the paper. Look at the pearl-like coating of the paint. Well. Smell the coffee of fucking post-materiality, you sack of neurons!

Almost immediately when I started printing, I was reminded by a dialogue by Banks in Look Windward, where a human composer and an A.I. discuss the merits of art and the value of labour, when the former is not a result of the latter:

— You have to think like a mountain climber.
— Oh, do I?
— Yes. Some people take days, sweat buckets, endure pain and cold and risk injury and — in some cases – permanent death to achieve the summit of a mountain only to discover there a party of their peers freshly arrived by aircraft and enjoying a light picnic.
— If I was one of those climbers I’d be pretty damned annoyed.
— Well, it is considered rather impolite to land an aircraft on a summit which people are at that moment struggling up to the hard way, but it can and does happen. Good manners indicate that the picnic ought to be shared and that those who arrived by aircraft express awe and respect for the accomplishment of the climbers.
— The point, of course, is that the people who spent days and sweated buckets could also have taken an aircraft to the summit if all they’d wanted was to absorb the view. It is the struggle that they crave. The sense of achievement is produced by the route to and from the peak, not by the peak itself. It is just the fold between the pages.[…]
— How far do I have to take this analogy, Cr Ziller?
— You’ve made your point, but this mountain climber still wonders if he ought to re-educate his soul to the joys of flight and stepping out onto someone else’s summit.

I’ve done three posters so far, all of which in connection with events which Skup Palet has organised. The exhibition Dip To Black with Jesper Norda and Sara Lännerström, a book launch with Signe Vad, and the Textival party this Saturday. We’ve hung original, one-of-a-kind, prints in the rain and sleet as we would any poster; The hand-craft and resources are treated as disposable, instead of being numbered and sold as signed graphic art.

I’m at KKV because I’d like to find a middle ground between worshipping the craft and the idea. What is the value added of me printing posters by hand which just as well have been printed in an inkjet printer? There must be something more to being an artist than just calling them giclée prints, right? Even if you take the errors into account — the diminutive differences between copies caused by human inaccuracy — this bastion of human expression can be substituted with a randomness generator, so what’s the point of doing it by hand?

I’d argue that what I’m adding to the finished object is the time and labour, and more specifically, the marketing of time and labour. You might buy my numbered and signed prints if you knew that there was 40 minutes worth of work behind it, as opposed to the non-effort an inkjet offers. You’re paying for my discomfort so that you can hang my 40 minutes on your wall.

Up to a certain point you can argue that some art is “better” than other, after which it really becomes a question of taste and trends. Beyond a certain limit the inherent value of all that work, the hours learning and thinking and planning, is not something which you see in the resulting object. But if you’re told that it’s the result of six months of suffering and planning and execution? Why, you’d have to be truly monstrous not to appreciate the artistry.

Speaking of objects of desire, two things I want: The Rauschen 4 album and the complete Bembo Book font face family. I just redesigned the Skup Palet business cards, and although the Bembo is nice, I wouldn’t mind the lower x-height; This is what craft has reduced me to, soiling myself over type before the computer at night…

The work of art in the age of mechanical reproduction. Part 17

In this episode we’re writing the last chapter of Walter Benjamins 1935 essay “The work of art in the age of mechanical reproduction,” as translated by Andy Blunden. Once we’re done with this chapter, only the epilogue remains. This episode is rather long and clocks in at around one hour, so you might want to prepare for taking a break halfway.

By now you know the drill, and hopefully you’re feeling more confident of your ability to write art theory. Good on you! If you have any questions or comments, please get in touch.

The work of art in the age of mechanical reproduction. Part 16

In this episode we write chapter 14 of Walter Benjamins essay “The work of art in the age of mechanical reproduction” as it’s translated by Andy Blunden. Your writing speed and confidence ought to have increased by now, and if you set out to learn how to write art theory I hope that you feel that our time together has been well spent so far. If you’re just joining us, I recommend that you stop this video and go to the first episode; Learning how to write art theory is hard work, and jumping in at the end will only frustrate you.

The work of art in the age of mechanical reproduction. Part 15

Welcome to the fifteenth episode of this series, where we try to learn how to write art theory using Walter Benjamins 1935 essay “The work of art in the age of mechanical reproduction,” translated by Andy Blunden.

In less than one hour we go through chapter thirteen of the essay. If this is the first episode that you watch, please go back and review the previous ones before embarking on this one. As usual, you might want to warm up your wrist. Questions and comment are welcome here.

The work of art in the age of mechanical reproduction. Part 14

Part 14 of the series “How to write like Walter Benjamin” covers chapter 12 of the essey “The work of art in the age of mechnical reproduction” and we blaze through it in less than 40 minutes. As usual, if you haven’t seen the previous episodes, I urge you do that, since there are no shortcuts in learning how to write art theory, only hard work.

Warm up your wrist, settle down comfortably, and follow along as we dig in on the last third of our series. The end is nigh, but in a good way, so I hope that you take on the challenge with gusto! Should this or any other episode stump you in any way, don’t hesitate to get in touch. Enjoy!

The work of art in the age of mechanical reproduction. Part 13

Part thirteen of the series, covering chapter 11 of Walter Benjamins essay. How to write like Walter Benjamin is a primer intended to help you write proper art theory, and if this is the first episode that you’re watching, I really recommend you to go back to the beginning and start there. If you’re writing by hand you ought to warm up before starting to write proper, and if you haven’t already, download the Andy Blunden translation which we’re using here; It’ll allow you to write at your own pace, should you find my tempo not suiting you.

The work of art in the age of mechanical reproduction. Part 12

Welcome to part twelve of “How to write like Walter Benjamin,” a series intended to help you to learn how to write proper art theory, using Walter Benjamins 1935 essay “The work of art in the age of mechanical reproduction” in the Andy Blunden translation.

Chapter 10 clocks in at less than one hour, despite being a good bit longer than the previous chapter. If you haven’t done the previous tutorials, I recommend you to check those out before coming back to this one, especially as we’re getting into the home stretch of the essay, and those of you who’ve followed along should be rather comfortable with the exercise by now.

The work of art in the age of mechanical reproduction. Part 11

Chapter nine of “The work of art in the age of mechanical reproduction” is somewhat longer than the previous one, so prepare for an hours worth of writing art theory! If you are just joining us, please start the course from the beginning; It will do you no good to drop in at this point.

We’re past the halfway mark of this tutorial series, and by now you ought to feel that writing like Walter Benjamin comes easier to you. If you’re still struggling, don’t worry about it — writing art theory is hard work and you might not get it right the first time. Revisit those episodes which give you grief, and you will soon find that studious attention will do wonders for your skill.

The work of art in the age of mechanical reproduction. Part 10

In part ten of our tutorial “How to write like Walter Benjamin” we’re going through chapter eight of the essay “The work of art in the age of mechanical reproduction.” As usual, we’re using the Andy Blunden translation, and since it’s a short chapter we’re done in less than twenty minutes.

Counting the chapters of the original essay, we’re half-way through it at this point. By now you ought to be so good at this that you’ll be coasting the rest of the series. If you have any questions or comments, please get in touch.